The project EcceChina (European Olive Oil Symbol of Mediterranean Culture to Satisfy Oriental Tastes), co-financed by Unaprol and the European Union, is a three-year information and promotion programme for European extra virgin olive oil to be implemented in China.

The project will bring consumers and professionals (gastronomes, chefs, food bloggers, restaurateurs, journalists, nutritionists) into a sensory journey of discovery of extra virgin olive oil. It is aimed at increasing the level of recognition of the quality certification of European PDO and PGI olive oils and improving the competitiveness and consumption of olive oil produced in the Union, raising its image profile,  knowledge, as well as increasing its market share in China.