{"id":5755,"date":"2025-07-04T15:26:26","date_gmt":"2025-07-04T13:26:26","guid":{"rendered":"https:\/\/enjoyeuevoo.eu\/2025\/07\/04\/al-via-eccechina-leuropa-racconta-il-suo-olio-extravergine-al-mercato-cinese\/"},"modified":"2025-07-22T13:30:18","modified_gmt":"2025-07-22T11:30:18","slug":"al-via-eccechina-leuropa-racconta-il-suo-olio-extravergine-al-mercato-cinese","status":"publish","type":"post","link":"https:\/\/enjoyeuevoo.eu\/it\/2025\/07\/04\/al-via-eccechina-leuropa-racconta-il-suo-olio-extravergine-al-mercato-cinese\/","title":{"rendered":"Al via &#8220;EcceChina&#8221;: l\u2019Europa racconta il suo olio extravergine al mercato cinese"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:25;line-height:var(--awb-typography1-line-height);\"><p style=\"text-align: center;\"><em>Un viaggio tra gusto, cultura e qualit\u00e0 per promuovere l\u2019olio d\u2019oliva europeo certificato DOP, IGP e BIO in Cina. <\/em><\/p><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:15px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color2);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>Prende ufficialmente il via <strong>&#8220;EcceChina \u2013 European Olive Oil, Symbol of Mediterranean Culture to Satisfy Oriental Tastes&#8221;<\/strong>, un innovativo Progetto triennale di promozione e informazione dedicato all\u2019<strong>olio extravergine di oliva europeo<\/strong>, con un focus mirato sul mercato cinese.<\/p>\n<p>Promosso da <strong>Unaprol \u2013 Consorzio Olivicolo Italiano<\/strong> e <strong>cofinanziato dall\u2019Unione Europea<\/strong>, EcceChina si propone di accompagnare consumatori, operatori del settore e professionisti della ristorazione in un <strong>viaggio sensoriale e culturale<\/strong> alla scoperta dell\u2019olio extravergine d\u2019oliva, eccellenza della dieta mediterranea e simbolo della tradizione agroalimentare europea.<\/p>\n<p>Il programma prevede una ricca serie di iniziative che si svilupperanno nei prossimi tre anni in diverse aree strategiche della Cina. Tra le attivit\u00e0 in calendario:<\/p>\n<ul>\n<li>campagne di comunicazione su social media e media digitali,<\/li>\n<li>viaggi di studio e formazione in Europa per operatori del settore,<\/li>\n<li>workshop istituzionali e incontri B2B,<\/li>\n<li>attivit\u00e0 promozionali presso ristoranti e punti vendita selezionati,<\/li>\n<li>degustazioni guidate e azioni educational rivolte al pubblico cinese.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Obiettivo principale del progetto \u00e8 <strong>aumentare la conoscenza e la riconoscibilit\u00e0 dell\u2019olio extravergine di oliva europeo<\/strong>, in particolare quelli certificati <strong>DOP (Denominazione di Origine Protetta), IGP (Indicazione Geografica Protetta) e Biologici,<\/strong> valorizzandone gli standard qualitativi, la tracciabilit\u00e0 e i benefici nutrizionali.<\/p>\n<p>EcceChina mira, inoltre, a <strong>rafforzare la competitivit\u00e0 delle produzioni europee<\/strong> sui mercati internazionali, <strong>incrementando il consumo<\/strong> e <strong>consolidando la presenza dell\u2019olio d\u2019oliva europeo in Cina<\/strong>, uno dei mercati pi\u00f9 dinamici e promettenti per il comparto agroalimentare.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-5755","post","type-post","status-publish","format-standard","hentry","category-news-it"],"_links":{"self":[{"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/posts\/5755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/comments?post=5755"}],"version-history":[{"count":4,"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/posts\/5755\/revisions"}],"predecessor-version":[{"id":6252,"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/posts\/5755\/revisions\/6252"}],"wp:attachment":[{"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/media?parent=5755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/categories?post=5755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enjoyeuevoo.eu\/it\/wp-json\/wp\/v2\/tags?post=5755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}